With this brand I hope to show that everything that you do, no matter it's small or large, can be significant and have a purpose. Everything that I put on this brand were done with my friends on the any given weekend. Every image, word, and symbol can have a meaning and are always left to interpretation to the consumer.
The hope is to get people to record parts of there lives even if small or large. Memories are permanent and I think we would feel more attached to ours if we could wear them.
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